Your mission
Develop new marketing strategies: Manage integrated marketing campaigns across various channels, including email marketing, social media, events, and PR
Up-to-date with the latest trends and best practices in online marketing and measurement
Build & execute campaigns: across various marketing channels, including but not limited to SEO, PPC, Social Media, Email Marketing, etc.
A good eye for
Drive brand awareness: generate new users, and connect with audiences through your content topics
Data-driven analytical skills: the ability to evaluate the end-to-end customer experience across multiple channels. Prepare forecasts and analyze market trends.
Write copy and scripts, design and distribute social media posts that build brand awareness, sustain audiences' curiosity, and generate virality. Brainstorm and produce content shoots both on-site and off-site
Create edits and iterations of both created and existing content according to brand-aligned content strategies for channels including, but not limited to, LinkedIn, Instagram, YouTube, and paid media
Social media savvy: strong track record of experience creating content across platforms (Instagram, LinkedIn, website)—and personalizing content to the needs of each audience
Data-driven: able to leverage data from social media or marketing campaigns to inform content development
Team player-manager: able to work with cross-functional team members (website manager, sales executives) and direct their efforts when necessary
Stay on the frontline of marketing (and digital marketing) best practices, ensuring industry best practices and emerging trends are implemented into your team’s work